User research & heatmaps
Session recordings, heatmaps, and surveys to understand why visitors drop off - not just where.
Analytics tell you where people leave; research tells you why. Heatmaps, recordings, and on-site surveys reveal the confusion, friction, and doubts behind the drop-off.
That 'why' is what turns a guess into a testable hypothesis.
How we deliver this
- Set up heatmaps and session recording
- Watch where users hesitate and rage-click
- Run targeted on-site surveys
- Turn insight into test hypotheses
Key deliverables
- Heatmap and recording analysis
- Survey findings
- Prioritized hypotheses
Expected outcomes
- Understanding of the 'why'
- Stronger test hypotheses
- Fewer wasted tests
Ready to implement User research & heatmaps?
Talk with our team and get a tailored roadmap for this feature in your growth stack.
Ideal for
- Teams with unexplained drop-off
- Data-driven marketers
- Anyone before A/B testing
Frequently asked questions
Isn't analytics enough?
Analytics show the what; qualitative research shows the why. You need both to know what to change and whether it'll work.
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