Colour & type
A palette and typographic system that's distinctive, accessible, and works across product and marketing.
Colour and type do most of the heavy lifting in a brand. We define a system - not just a few swatches - that's distinctive, accessible, and flexible enough for product, web, and print.
It's built to be applied consistently, with clear roles for each colour and type style.
How we deliver this
- Define a distinctive, accessible palette
- Pair and scale the typography
- Assign clear roles and usage
- Check contrast and legibility
Key deliverables
- A colour system
- A typographic system
- Usage rules
Expected outcomes
- A cohesive visual language
- Accessible by default
- Consistent application
Ready to implement Colour & type?
Talk with our team and get a tailored roadmap for this feature in your growth stack.
Ideal for
- Brands lacking a system
- Products needing accessible colour
- Anyone standardizing their look
Frequently asked questions
Do you consider accessibility?
Yes - contrast and legibility are baked in, so the palette works for everyone and passes accessibility checks.
