Comparison

    Zapier vs. Make vs. n8n for Small Business Automation

    Updated 8 min readBy the Agenbord team

    The short answer

    Zapier is the easiest to use and has the widest app library, but its task-based pricing gets expensive for multi-step, high-volume workflows. Make is cheaper per action and better at complex branching. n8n charges per workflow execution (not per step) and can be self-hosted, which makes high-volume or sensitive automations much cheaper - at the cost of more technical ownership. Pick by volume, complexity and who will maintain it.

    Key takeaways

    • Zapier counts tasks (each action step), Make counts credits (each module action), n8n counts executions (each workflow run).
    • For multi-step workflows at volume, per-execution pricing is usually the cheapest.
    • Self-hosting n8n trades subscription cost for server upkeep.
    • Reliability comes from error alerts and documentation, not from the tool alone.

    Pricing models at a glance (September 2026)

    ZapierMaken8n
    Billing unitTasks - each successful action stepCredits - each module actionExecutions - each workflow run, regardless of steps
    Free tier100 tasks/monthUp to 1,000 credits/monthSelf-hosted Community Edition
    Entry paid planProfessional from $19.99/month (annual) for 750 tasksCore $12/month (10,000 credits)Cloud Starter €20/month for 2,500 executions
    Next tierTeam from $69/month (annual)Pro $21/month; Teams $38/monthCloud Pro €50/month for 10,000 executions

    Prices change - always check each vendor's pricing page.

    A worked example

    A 5-step workflow (trigger + 4 actions) that runs 3,000 times a month - for example, new lead → enrich → create CRM record → notify sales → add to email sequence:

    • Zapier: 4 action steps × 3,000 runs = 12,000 tasks a month, well above the entry tier.
    • Make: each module action uses a credit, so roughly 5 × 3,000 = 15,000 credits a month.
    • n8n: 3,000 executions a month, because each run counts once regardless of steps.

    The more steps in a workflow, the more per-execution pricing favors n8n. For a handful of simple, low-volume Zaps, the difference doesn't matter - Zapier's ease of use usually wins.

    Where each tool fits

    Zapier

    • Best for: non-technical teams, quick wins, the widest range of app integrations.
    • Watch out for: costs climbing with multi-step, high-volume workflows; limited control over complex logic.

    Make

    • Best for: complex branching, data transformation and visual scenario building at a lower cost per action.
    • Watch out for: a steeper learning curve for non-technical users.

    n8n

    • Best for: high-volume workflows, sensitive data you'd rather keep on your own server, custom code steps and AI workflows.
    • Watch out for: self-hosting means someone owns updates, backups and uptime. n8n's Community Edition is "fair-code" licensed - read the license if you plan to embed it in a product you sell.

    When to skip all three

    Build a small custom integration service when:

    • Volume is very high or latency matters.
    • The APIs involved aren't supported well by any of the tools.
    • You need complex error handling, retries and audit trails.
    • The integration is core to your product.

    Making automations reliable

    Whatever you choose: document every workflow in plain English, send failures to a person who will act on them, run automations under company-owned accounts (not an employee's personal login), and review them quarterly. The most common automation failure isn't a bug - it's an expired token that quietly stops a workflow for weeks.

    We build and migrate automations across all three - see business process automation.

    Sources

    1. Zapier - Pricing
    2. Make - Pricing (checked September 2026)
    3. n8n - Pricing

    Prices, plans and laws change. We review this guide periodically; check the linked sources for the latest figures. Nothing here is legal or financial advice.

    FAQ

    Frequently asked questions.

    Is n8n cheaper than Zapier?

    For multi-step workflows at volume, usually yes, because n8n bills per workflow execution rather than per step, and it can be self-hosted. For a few simple, low-volume automations the difference is small and Zapier's ease of use often wins.

    What's the difference between Zapier tasks and Make credits?

    Zapier counts each successful action step as a task. Make counts each module action - including triggers and searches - as a credit. n8n counts each workflow run as one execution.

    Can you migrate our workflows from Zapier to n8n?

    Yes. We audit your Zaps, rebuild the high-volume ones in n8n or Make, run them in parallel to verify, then switch over.

    Work with us

    Got a brief? Let's build it.

    Thirty minutes, no pitch deck. We will tell you what we would build, what it costs, and whether we are the right team for it.

    No obligation · We reply within one business day