Industries

    Software development by industry, built around how you work.

    Custom software, apps and automation for industries where off-the-shelf tools force workarounds - built by a team that has shipped and operates its own industry software.

    Free 30-minute consultation · Reply within one business day

    How we work

    New industry, same discipline.

    We learn the workflow before the software

    Discovery starts with how work actually moves through your business - who enters what, where it gets re-typed, and what the owner can't see. The software comes after.

    Your rules, configured with your advisors

    Industry rules (payroll, records retention, privacy, messaging consent) are captured as requirements and confirmed with your attorney or accountant - we don't guess at compliance.

    Start with the most expensive problem

    A focused first release that removes the biggest weekly time sink, then expand. It keeps the first invoice small and proves the value early.

    Proof

    Industry software our team built and runs.

    Two products we designed, built and operate - the clearest evidence of how we handle real business rules, billing and support.

    Construction ERP · SaaS

    Smart Construction

    A cloud ERP for contractors and builders - estimating, projects, billing, labour, procurement, site diaries and an AI copilot.

    • Estimating & bills of quantities
    • Projects & portfolio
    • Billing with retention
    • Labour & payroll

    Billing & collections · SaaS

    Wasooli

    Recurring billing and collections with WhatsApp delivery, digital payments, automatic ledgers, attendance and a customer app.

    • Automated monthly billing
    • Digital payment collection
    • Self-updating ledgers
    • WhatsApp team inbox + AI
    Not listed?

    Your industry isn't here? Talk to us anyway.

    These pages cover the industries we get asked about most. If your business runs on spreadsheets, phone calls and WhatsApp messages, the problems - and the fixes - are usually similar.

    Work with us

    Got a brief? Let's build it.

    Thirty minutes, no pitch deck. We will tell you what we would build, what it costs, and whether we are the right team for it.

    No obligation · We reply within one business day