Build vs. buy: the honest version
Buy when your process is standard - accounting, payroll, basic email marketing. Build when the process is your advantage, when per-seat licences keep climbing as you hire, or when you're already paying for three tools plus a person to glue them together.
A useful test: list the workarounds your team does every week. If they add up to hours per person and they come from the tool not matching your process, a focused custom tool usually pays for itself within a year or two. We walk through the full framework in our build vs. buy guide.
