Real estate software that answers leads in minutes, not hours.
Custom CRMs, lead response automation and owner and tenant portals for brokerages, teams, developers and property managers.
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In real estate, speed to lead decides who gets the appointment. Leads arrive from portals, the website, ads, sign calls and increasingly WhatsApp - and many sit untouched for hours because they land in the wrong inbox.
We build the systems that fix that: CRMs tuned to how your team works, automation that answers and routes every lead instantly, and portals that give owners and tenants self-service instead of phone tag.
Where the time and money leak.
Slow or missed lead response
Leads from five sources land in five places; the fastest agent wins, the rest go cold.
CRMs agents won't use
Too many fields, not enough mobile, and follow-up tasks nobody trusts.
Owner and tenant phone tag
Statements, maintenance requests and documents handled by email and phone.
Bilingual clients
Buyers, sellers and tenants who'd rather message in Spanish on WhatsApp than fill in a form.
Software for real estate teams, shaped around your workflow.
Each of these can be a focused first project. Most clients start with the one that costs them the most hours each week.
Brokerage & team CRM
Pipelines for buyers, sellers and rentals, with round-robin routing, reminders and mobile-first screens.
Instant lead response
Every new lead gets an immediate reply, qualifying questions and a booking link - on SMS, email or WhatsApp.
AI assistant for listings & FAQs
Answers questions about listings, neighborhoods and process from your approved content, then hands off to an agent.
Owner & tenant portals
Statements, documents, maintenance requests with photos, and payments in one login.
Developer sales tools
Inventory and reservation tracking for new developments, with broker portals and deposit workflows.
WhatsApp for international buyers
Shared WhatsApp inbox with CRM logging for international and Spanish-speaking clients.
Connected to the tools you already use.
Systems we integrate with
Named platforms are examples we build against through their public APIs - not partnership claims.
Built with the rules in mind.
Plain-English notes, not legal advice. We configure the specifics with your attorney or compliance lead.
Fair housing in automated conversations
Chatbots and automated replies must never steer or treat people differently on protected characteristics. We restrict AI answers to approved content and log conversations for review.
Consent for texting and messaging
Text and WhatsApp follow-up needs documented opt-in and working opt-out. We capture consent at the source and store it with the lead.
MLS data licensing
Listing data comes through your MLS or an approved vendor under their rules. We build against the feed you're licensed for rather than scraping.
Real Estate software: common questions.
Should a brokerage build its own CRM?
Small teams usually do well with a real-estate CRM like Follow Up Boss. Custom makes sense for brokerages with unique routing, commission, development-sales or property-management workflows, or when per-agent pricing adds up across a large roster.
Can you connect to our MLS?
We can build against MLS data through the RESO Web API or an approved vendor feed that you're licensed to use, following your MLS's display rules.
Can leads be answered automatically on WhatsApp?
Yes, through the official WhatsApp Business Platform, with opt-in handled correctly and every conversation logged in your CRM.
Do you build tenant portals?
Yes - maintenance requests with photos, documents, payments and notices, integrated with your property-management and accounting systems.
What does a real estate CRM cost?
A focused custom CRM starts around $12k; CRMs with portals, messaging and accounting integrations typically run $30k–$75k.
Related services and guides.
Related services
Buyer's guides
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